Released on = November 3, 2006, 12:30 pm

Press Release Author = Kenya Henderson/McGraw-Hill

Industry =

Press Release Summary = "Brad Kearns has a refreshing perspective on peak
performance that he captures eloquently in his writing. While being intensely
competitive and focused on winning is great, Kearns reminds us that our greatest
rewards come when we are motivated by the pure love of the experience." - Lance
Armstrong


Press Release Body = As Lance Armstrong gears up for the New York City Marathon with
his sights set on finishing within one hour of the winner, interest in the event is
at an all-time high with many wondering, "How does Lance do it?"

The thirty-five year-old father of three, cancer survivor, and champion cyclist, who
began racing in triathlons as a pre-teen, is now using his powerful method of
thinking, living, and winning to lead an army of cancer survivors everywhere. The
marathon on November 5th will help raise money and awareness for his foundation and
cancer research; Lance's desire to finish within an hour of the winner is an example
of his determination.

How Lance Does It details for the first time the champion attitude and behavior
qualities of the Tour de France legend, and how you can apply them to your own peak
performance goals in athletics, career, and life. The book is for those who are
interested in improving their life and leveraging the power of a positive attitude.
Author Brad Kearns, a longtime friend of Lance and a former national champion and #3
world-ranked professional triathlete, provides direct access to Armstrong's secrets
of success through revealing one-on-one interviews with the champ himself and with
his inner circle of friends, family, and business associates.

The book outlines four specific factors that make Lance a consistent and phenomenal
success - Clarity of Purpose, Pure Confidence, Congruent Lifestyle, and Specialized
Intelligence. How Lance Does It is unique in that it provides tangible guidance to
the reader to emulate the example set by Lance. It doesn't chronicle his
achievements, but rather, how he achieved them.

"The detailed descriptions of these success factors go far beyond the oft-repeated
superficial characterizations of Armstrong's winning formula, such as 'cancer made
him tougher.' While his genetic gifts and killer instinct are superior, it's
Lance's exuberance for life that sets him apart as an athlete, a celebrity
spokesperson and international icon for hope and 'living strong'," says Kearns, who
has known Lance for nearly two decades, staring with when they were roommates on the
professional triathlon circuit in 1987.

How Lance Does It provides practical insights that will help motivate and inspire
readers to implement the success factors into their own lives. It is for readers
who want a winning edge in everything they do - from business to parenting to stress
management.


ABOUT THE AUTHOR
Brad Kearns is a former world ranked professional triathlete and noted speaker,
author and coach in the fitness world. He has known Lance Armstrong for nearly two
decades, starting with when they were roommates on the professional triathlon
circuit in 1987. Brad is the author of McGraw-Hill's Breakthrough Triathlon
Training.



HOW LANCE DOES IT
Put the Success Formula of a Champion Into Everything You Do
By Brad Kearns
193 pages, 7 3/8 x 6 1/2
Hardcover, $19.95 ISBN 0-07-147740-3
Publication Date: November 15, 2006


For review copies, interviews, and excerpts, contact:
Kenya M. Henderson, Business & Consumer Publicity
The McGraw-Hill Companies
2 Penn Plaza, 12th Floor
New York, NY 10121
P: 212.904.3346 F: 212.904.4091
kenya_henderson@mcgraw-hill.com


Web Site = http://books.mcgraw-hill.com

Contact Details = Kenya M. Henderson, Business & Consumer Publicity
The McGraw-Hill Companies
2 Penn Plaza, 12th Floor
New York, NY 10121
P: 212.904.3346 F: 212.904.4091
kenya_henderson@mcgraw-hill.com